The Swiss umbrella organization SAVOIRSOCIAL sets national standards for training and qualifications in social services. It also supports its member organizations by providing marketing materials. Target audiences range from schoolchildren selecting apprenticeships to experienced professionals aiming to gain additional qualifications.
To begin, Adrienne Pearson conducted several workshops with SAVOIRSOCIAL to define key messages, user benefits, and touchpoints. The flexible visual identity revolves around key attributes of social service professions such as diverse, meaningful daily tasks and contact and engagement with others.
Branding workshops; visual identity; flyers; brochures; posters; giveaways; annual reports; career-fair stand; memory app