Aquaponic Gardens decided to expand their business beyond providing equipment and training for aquaponics enthusiasts to sell their own gourmet fish and fine herbs as well. To support this new strategy, they engaged a team led by Adrienne Pearson to review their brand and update the website.
The team quickly realized that that the new target audiences – restaurant owners and amateur cooks – were quite different from Aquaponic Gardens’ existing clients. We proposed revising the brand and adapting the website to reflect the new core messages: fresh, unique, locally produced in Thurgau, and sustainable.
Brand analysis, positioning statements, concept sketches, and design proposals
In collaboration with:
Monica Bühlmann Weder, concept and design / idee-form.ch