The Quinvaxem vaccine protects young children in developing countries against five deadly childhood diseases at once. Appear and medical writer Roger Aeschbacher developed flyers local healthcare workers can use when explaining the vaccine to worried parents – increasing both trust in the vaccination program and its success rates.
The flyers convey the most important messages with illustrations and a minimum of text. They also fit easily into the portable vaccine coolers health workers use in the field. The flyer was so well received that we were asked to develop key marketing material for the product.
Workshops to define key messages; Infographics; flyers; product brochures; packaging; slide packs.