How can we help Geistlich’s salespeople explain to busy surgeons the considerable benefits of the company’s products – and the innovative bio-engineering behind them? Workshops with key stakeholders revealed that a modular, visual layout would help them tailor their presentations to the context. A content strategy and an illustration style which expresses the pure and natural healing properties of Geistlich Surgery’s products ensure visual and verbal consistency across all media.
The first brochure was so well received by target audiences that Appear was asked to develop material for other products.
Scope
Workshops to define key messages and content strategy; art direction of medical illustrations; concept and development of product brochures; slide packs; infographics; trade fair stands
In collaboration with:
Epigram.ca
