Veteran controller and founder of Schreiber Finanz, Christian Schreiber noticed that his target audiences – the owners of small and mid-sized companies – found it difficult to understand how they might benefit from hiring a temporary CFO or controller. Together we identified key benefits for the target audiences and new key messages. A fresh new identity was created inspired by Swiss alpine trails as a visual metaphor for financial leadership.
The website splits the consulting offering into three clearly defined areas of expertise and supports these with case studies. Industrial images in the background position Schreiber Finanz clearly in the realm of technical product development and manufacturing.
Positioning workshops; key messages; visual identity; posters; office templates; stationery; postcards; website