Christian Schreiber, founder of Schreiber Finanz and a financial management veteran, noticed that his target audiences – owners of small and mid-sized companies – sometimes had difficulty understanding how they might benefit from hiring a temporary CFO or controller. After key benefits for target audiences and new key messages were identified, a fresh new identity was created around the idea of financial leadership using the signage typically found on alpine trails as a visual metaphor for controlling.
The website splits the consulting offering into three clearly defined areas of expertise and supports these with case studies. Industrial images in the background position Schreiber Finanz clearly in the realm of technical product development and manufacturing.
Workshops to define positioning, key messages, and brand identity; concept and design for posters, office templates, stationery, greeting cards, and website.