Expansion into new business areas and a growing palette of products: Geistlich’s corporate identity was due for an update. Designed in collaboration with the in-house design team, the refreshed visual identity is better aligned to brand values, technical and marketing needs and is more flexible. A framework for marketing material helped product managers understand the brand architecture better and led to a more consistent implementation across business units.
Scope
Design review; branding workshops; key visuals; review and expansion of design elements; branding framework for marketing material; templates; brand design guidelines
In collaboration with:
Monica Bühlmann
quaint.ch
