Whether you’re looking to refresh your brand or create a new one, Appear can help. Appear is a Zurich-based communications design consultancy that designs brand identities, print communications, books, websites, infographics, and wayfinding systems.
From concept to production, founder and creative director Adrienne Pearson works closely with businesses and organizations to create experiences that engage target audiences and achieve business results.
We begin each project by seeking a clear understanding of our client’s target audiences, business goals, and brand strategy. Who are you trying to reach? What do you want them to do? What do you want them to think about your brand? We believe this information is essential to effective communications design, whether we’re updating an existing corporate identity for an established brand or developing an app for a startup.
We also believe that collaboration is key to the success of any project. We know that our clients understand the challenges and dynamics of their organizations better than we ever could. To ensure that our ideas and solutions are realistic and viable, we closely with our clients at each project stage.
Since establishing her own consultancy in 2008, Adrienne Pearson has worked for a variety of Swiss and international organizations of all sizes, across a variety of industries. Here are a few notable clients:
Alters- und Pflegeheim Birkenrain
Credit Suisse Art Collection
Landis & Gyr
Netzwerk Frau und SIA
UWC Swiss Association
After more than two decades at MetaDesign, Wirz Identity, Pixelpark and other well-regarded agencies in Switzerland and Holland, creative director Adrienne Pearson started her own business in 2008. She is a member of Swiss Graphic Designers SGD.
With extensive experience designing for both print and digital media, Adrienne brings to each engagement her considerable knowledge of developing targeted solutions for businesses and organizations of all sizes.
She has led strategic design projects for numerous Swiss and international clients, including Roche, Zürcher Kantonalbank and Swisscom. Her work has won awards from ReBrand, DDC Gute Gestaltung and D&AD.
From 2010–2015, Adrienne Pearson was also a lecturer in Brand Design at the Lucerne University of the Arts.
Adrienne Pearson came to Switzerland to study at the celebrated Basle School of Design after getting her Bachelor of Fine Arts at RISD (USA) and has made it her home ever since. She has also completed two CAS in the design of orientation systems from the University of the Arts in Berne.
Depending on each project’s needs, Adrienne Pearson draws upon a well-established network of collaborators:
Copywriting, Content Strategy
Karin Ayar, ayar-pr.ch
Roland J. Müller
Tara Shioya, epigram.ca
Werner Egli, signaletica.ch
Thomas Lehman, ldsgn.ch
Stephanie Naegeli Lötscher, mehr-als-grafik.ch
Alessandro Holler und Sandro Lochau, quaint.ch
Roland Ryser, zeichenfabrik.ch
Desirée Good, desireegood.ch
Gabi Vogt, gabivogt.ch
Phillip Ottendorfer, ottendoerfer.com
Web and App Development
Gabriele Fackler, Reflexivity.net
Piotr Soluch, wiredot.com
Simon Schweingruber, dreamproduction.com