About
Whether you’re looking to refresh your brand or create a new one, Appear can help. Appear is a Zurich-based communications design consultancy that designs brand identities, print communications, books, websites, infographics, and wayfinding systems.
From concept to production, founder and creative director Adrienne Pearson works closely with businesses and organizations to create experiences that engage target audiences and achieve business results.
Process
We begin each project by seeking a clear understanding of our client’s target audiences, business goals, and brand strategy. We believe this information is essential to effective communications design, whether we’re designing the interface of a start-up’s app or updating an existing corporate identity for an established brand.
We also believe that collaboration is key to the success of any project. We know that our clients understand the challenges and dynamics of their organizations better than we ever could.
Selected Clients
Since establishing her own consultancy in 2008, Adrienne Pearson has worked for a number of organizations, in a variety of industries and sectors. Here are a few notable clients:
Alters- und Pflegeheim Birkenrain
Bürgenstock Resorts
Credit Suisse Art Collection
Compliance Group
Crucell/Berna Biotech
ETH Konjunkturforschungsstelle
Geistlich Pharma
Heiligberg Institut
HIAG Immobilien
Kanton Aargau
Landis & Gyr
Netzwerk Frau und SIA
NZZ
SAVOIRSOCIAL
Schreiber Finanz
Stadt Grenchen
Tamedia/homegate
UWC Swiss Association
Team
Adrienne Pearson
After more than two decades designing visual identities and products for clients such as Roche, Zürcher Kantonalbank and Swisscom at Wirz Identity, MetaDesign and Pixelpark, creative director Adrienne Pearson started her own business in 2008.
From 2010–2015, Adrienne Pearson was also a lecturer in the Bachelor of Design Management program at the Lucerne University of the Arts.
Her work has won awards from ReBrand, DDC Gute Gestaltung and D&AD and she has been a jurer for Best of Swiss Web twice. She is a member of Swiss Graphic Designers SGD
Adrienne Pearson came to Switzerland to study at the Basle School of Design after getting her Bachelor of Fine Arts at RISD (USA) and has made it her home ever since. She has also completed two CAS in the design of orientation systems from the University of the Arts in Berne.
Network
Appear draws upon a well-established network of collaborators to tailor teams for each project:
Copywriting, Content Strategy
Slogans.ch
ayar-pr.ch
epigram.ca
Wayfinding
mehr-als-grafik.ch
ldsgn.ch
signaletica.ch
Illustration
quaint.ch
zeichenfabrik.ch
Photography
desireegood.ch
gabivogt.ch
ottendoerfer.com
Web and App Development
Reflexivity.net
wiredot.com
dreamproduction.com
softwarelab.com
