In designing and placing wayfinding elements in this completely rebuilt anthroposophic nursing home, Appear played particular attention to how aging affects visual perception. Illustrative floor identifiers help the 35 residents, some of whom suffer from memory loss, orient themselves. Residents can also place a favorite picture under their room number. The expressive pictograms and font reflect Birkenrain’s humanistic values.
Concept and design of the wayfinding system and external signage
In cooperation with
ARGE Krayer Architektur GmbH + Andreas Buschmann, Zürich